Group PSA originally consisted of three automobile brands, Peugeot, Citroen and the now dropped Talbot brands.
None of these however where premium brands until DS.
The introduction of premium sub-brands has also been done successfully by Lexus and Infiniti.
Read more about the DS Salon brand below.
DS Automobiles is launching the DS 4 Crossback Terre Rouge Limited Edition; you will need [...]
Lynette Yiadom-Boakye has been awarded the prestigious Visual Art prize at the 2016 South Bank [...]
Hey car lovers, driving fan-boy James here. I was recently perusing the new cars on [...]
Citroen’s legendary original DS model is to soon celebrate its 60th birthday at the first [...]
Citroen DS has been chosen as one of seven brands to become an ambassador for [...]
Citroen has today announced it will reveal a new updated version of the DS3 Racing [...]
Over 80,000 Citroen DS3 superminis have been sold since its launch in April last year, [...]
The new Citroen DS3 packs quite the Gallic punch; like a cheeky, full-bodied claret, the [...]
The Citroen DS3 has been named the coolest car of the year in the annual [...]