Drive Carefully On Rural Roads

Perrys is advising drivers to take further care on rural routes. This is because almost six out of every 10 deaths in Britain happen on country roads.

Death Toll

According to the Department for Transport, 10,307 people were killed or seriously injured during in collisions on rural roads.


Perrys’ motoring journalist, Tim Barnes-Clay, commented: “Approximately, three people are killed very day on rural roads in Britain, and the death toll on country roads is 10 times greater than on motorways. This is distressing but not remarkable, taking into account the difference in road types, visibility, and the range of road users occupying the same space.”


Tim added: “Accidents happen often because motorists meet ‘unforeseen’ hazards, such as tight bends, farm animals, or oncoming traffic. The main message is to slow down. Much of the rural road network is subject to the national speed limit of 60mph for cars and motorbikes. But that’s not a figure to aim for, and it’s often irresponsible to drive on a country road at that speed.”

Perrys has put together a five-point guide for safety on country roads:

1. Slow Right Down

Slow right down. Always drive at a speed that enables you to stop on your side of the road in a controlled manner.

2. Expect The Unexpected

However accustomed you may be with a rural route, always anticipate the unanticipated as you navigate a curve or hill brow. Be ready to slow down, or stop if you need to.

3. Watch For Animals

Watch out for animals, and give them lots of room. Be prepared to pull over and turn off your engine, to prevent worrying an edgy horse or farm animal.

4. Do You Really Want To Overtake?

Leave nothing to chance when overtaking. Don’t start your manoeuvre until you know precisely how you will end it.

5. Absorb Signage

Absorb the information that’s there for you. Road signs and road markings signal hazards ahead. Muck on the road might mean tractors. Horse droppings suggest horses could be ahead.