Mazda MX-5 RF Wins Award

Mazda MX-5 wins red dot design award

The all-new Mazda MX-5 RF has won the “Red Dot: Best of the Best” title at the 2017 Red Dot product design awards, adding to the awards tally of Mazda’s range of KODO: Soul of Motion designed cars. The Retractable Fastback duplicates the success of its convertible sibling, which took away the same award in 2015.

Visionaries

The highest honour available from the internationally acclaimed annual competition is bestowed only for truly outstanding and ground-breaking designs. According to organisers, “Best of the Best” winners are the products of design visionaries who managed to achieve a perfect harmony of quality, desirability and usability.

Legend

The first fastback interpretation of KODO, the RF features a one-of-a-kind lightweight power retractable hardtop that looks fantastic, and in a remarkable display of origami, opens and closes in just 13 seconds. Adding coupé practicality to the MX-5’s matchless open top driving fun, the RF deepens the overall experience, while remaining true to the Mazda’s Jinba Ittai driver and car as one ethos, which has made the MX-5 a legend – and the best-selling two-seater sports car in history.

Exciting

“We’ve taken the MX-5 down an exciting new road with the RF. Whenever I see this car, I am reminded of an unprecedented team effort, not only by our designers but also our engineers and production specialists,” said Ikuo Maeda, Mazda’s Global Head of Design. “Every single one of them deserves some of the credit for this achievement.”

Accoloades

This is the sixth Red Dot prize to date for Mazda’s current model generation. The Mazda CX-3 and Mazda2 won awards in 2015 alongside the MX-5 convertible, while the Mazda3 and Mazda6 took home honours in 2014 and 2013, respectively.