Fiat, with the iconic 500, has celebrated International Women’s Day to say thank-you to the women whose discoveries and inventions led the way for safer and more comfortable mobility.
Celebrating women on the International Women’s Day (8 March) is customary, but this year Fiat opted for a shift in tradition. A video, which shows a Fiat 500 without all the innovations that are the fruit of female ingenuity is on the Fiat 500 Facebook page and on the official YouTube page of Fiat UK https://youtu.be/fa03gcMXxuw.
Women & Motors
The film is a special take on the relationship between women and motors and does justice to the fundamental technical contributions of women.
Driving would be impossible without fuel, which was made cleaner and safer by the discoveries on mineral catalysts by American chemist Edith Flanigen. A woman invented the heating system and we can be sure to reach our destination thanks to actress and inventor Hedy Lamarr, whose studies were fundamental for perfecting the GPS.
These women made cars practical, safe and comfortable to use, and this is why this year Fiat decided to wish well to all women and thank those who made our cars what they are today.
You can check out the Fiat 500 range at Perrys’ dealers here.