Renault UK has announced its partnership with Channel 4, airing a series of idents before, during and after the TV channel’s adventure-style programming based around the theme of ‘Passion for Life’. The idents will air during eight popular shows such as The Island with Bear Grylls, Eden and Guy Martin’s Speed.
The first set of idents will feature the All-New Renault Scénic and will be followed up with Renault’s award-winning crossover range, comprising the Captur and Kadjar, in keeping with each of the programme’s sense of adventure, inspiration and exploration.
James Boyer, Marketing Director, Groupe Renault UK and Ireland said: “Channel 4’s adventure programmes represent an appetite for adventure and a passion for life, just as the Renault brand does. The idents will feature the attractive range of new Renault vehicles designed around our passion for life. We look forward to this new partnership with Channel 4, showing the British the television-viewing public what the Renault brand stands for.”
Rupinder Downie, Partnerships Controller, Channel 4, said: “Passion for Life provides the perfect environment for Renault, featuring exciting and established favourites along with new adrenaline-packed formats across Channel 4’s prime time schedule.”