Built at the PSA Poissy manufacturing site near Paris, the 400,000th DS3 hatchback was delivered a few days ago to its owner, Marine Laurent.
With the guarantee ‘Made in France’, the DS3 was the first modern-day DS to be launched. The DS3 has always placed personalisation at the heart of the manufacturing process, which has helped to make it the most popular model for DS Automobiles.
DS3 Performance Black number 400,000 is a dynamic version of the DS3, with matt black bodywork, touches of carbon fibre on the side mouldings and a gold roof, making the vehicle stand out through its distinctive good looks.
“I had to have this DS3 as soon as I saw it. Even though I was already a DS driver, this new model is just irresistible because of its timeless character and personalisation options. I think it’s unlikely that any two DS cars will look the same,” commented Marine Laurent.
Customer surveys conducted by the DS brand in Europe show that the DS3 appeals to both women (55% of customers) and men. The main reason for purchase is ‘style’. For 73% of customers the DS3 has a ‘sporty’ image, 62% say it is ‘fun to drive’ and 54% describe it as ‘elegant’. On the road, customers tend to highlight the vehicle’s main standout features as ‘comfort’, ‘high levels of equipment’ and ‘quality’.