SEAT And Its Millennials

SEAT actively listens to its millennials, who make up 24% of the workforce, and has engaged them to jointly define the company’s work methods in the future. For this purpose, a Facebook-based, digital collaborative, disruptive innovation workshop was organised with 32 participants under 28 years of age, who contributed more than 300 innovative ideas.

Fully Digital

What SEAT millennials want is to work in a fully digital company that is connected and flexible, which leads to initiatives related to developing autonomy and flexibility in space and time, promoting collaborative work, continuous, transversal e-learning as well as encouraging co-creation and internal co-working.

Disruptive Workshop

One of the characteristics that define this generation is the massive use of digital technology and intensive communication through online social media, so the workshop was carried out in a Lab work atmosphere focusing on co-working with mobile devices and based on a special Facebook page. At the same time, it included delivering motivational videos, as well as live streaming technology.

The 32 young workers participated with tablets and smartphones, and the messages and results were followed on large screens throughout the room. The feedback was instant and linked to generating trending topics for each topic introduced. Under the slogan “The future of work at SEAT”, four areas of improvement were analysed: culture and leadership, development and learning, compensation and performance, and work methods.


SEAT Vice-president for Human Resources Xavier Ros later met with some of the millennials who participated in the workshop. “24% of SEAT’s 14,000 employees are millennials and we take an active interest in them,”said Ros during the meeting.

“For the company, which is immersed in a full-scale digital transformation, our millennials are pivotal for building the company of the future.”

“This is a clear strategy that is currently being implemented, in view of the fact that 53% of the employees hired in 2015 are under the age of 30,” he added.