For consumers looking for performance and fun, last week at Cosmo’s glitzy FashFest, SEAT and Cosmopolitan launched the SEAT Mii by COSMOPOLITAN.
The culmination of an 18-month co-creation process between SEAT and Cosmopolitan’s global creative team, regional editors and readers across the UK and Europe, the latest member of the Mii city car family is the perfect car for confident, independent, active young women who are really going places.
“This is a car that adapts to today’s lifestyle by providing amazing solutions that are both intuitive and easy to use. The SEAT Mii by COSMOPOLITAN is dynamic, stylish and versatile, with a daring, edgy appeal. Not only did we strive to create an elegant car, it is designed to be a bold, personal ally for the driver, with amazing solutions that are functional and intuitive,” SEAT’s global marketing director, Susanne Franz said.
Designed with the tastes and preferences of Cosmopolitan’s audience in mind, the Mii by COSMOPOLITAN is agile, exciting to drive and easy to park; an aesthetically pleasing car with personality. Cosmopolitan’s readers participated in the process, sharing thoughts and opinions through surveys and product testing, offering feedback and ideas.
Kim St. Clair Bodden, of Hearst Magazines International, explains,“Cosmopolitan is the biggest young women’s brand in the world, engaging and inspiring our readers to achieve the fun, fearless lives they want. It has been incredibly rewarding to work with SEAT, our global editors and readers to design a car with all the bells and whistles that really personalise the driving experience.”