Kia Motors has been voted Manufacturer of the Year at the Car Dealer Power 2016 Awards.
Paul Philpott, CEO and President of Kia Motors UK, said: “Winning the Manufacturer of the Year award clearly demonstrates the strong partnership we have with our dealers and shows that they are confident and committed to Kia. With many exciting new cars being launched in 2017, the future for Kia and our dealer network can only grow stronger.”
Awards spokesman, James Baggott, said: “Kia has been on a meteoric rise over the past few years – sales success has followed with each new model introduction and its dealers are reaping the benefits of its hard work.”
Baggott went on: “Customers are happy and delighted with the support they get from the manufacturer. They have praised Kia’s advertising campaigns, its excellent after-sales support and its management structure for its openness and availability.”
The all-new KIA Sportage launch was awarded ‘Manufacturer Marketing Initiative of the Year’. A fully integrated ‘Big WoW’ marketing launch for the model was launched across national, digital, social , dealer and CRM campaigns in the lead up to the car going on sale at the start of the year. Dealers were highly appreciative of the way the launch was planned and executed and made a great contribution to the success of the all-new Sportage, with over 20,000 being sold since February.