Peugeot UK is in a confident mood following the Auto Express New Car Awards 2016, where it won the ‘Best Advertising Campaign Award’ with its ‘Confidence. Built In’ initiative.
The combined TV / Radio / Press / Outdoor / Social Media / Digital campaign was created by Peugeot UK to promote the confidence experienced by its customers. Promoted under a core ‘Built In’ message, the campaign encouraged potential customers to take a ‘closer look’, as Peugeot has confidence in its products that make them more than worthy of scrutiny.
The centre-piece of this campaign was a new TV commercial, produced specifically for the UK market, which challenges buyers to consider the new 308 and Peugeot as a brand. Filmed in Glencoe and Glasgow, the advert was produced by the UK team, to specifically address local requirements for customers buying a 308 and has been on-air since May.
Mark Pickles, Marketing director at Peugeot UK, commented: “This is fantastic news. Everyone at Peugeot knew that the 308 is a product absolutely worthy of serious consideration – due to its many attributes; high build quality, competitive specification and superb driving credentials. The advert was designed to challenge the view for customers to want to find out for themselves. We took pleasure formulating this UK campaign, confident in the excellence of our products and the detail contained within, so to receive this accolade at the Auto Express New Car Awards vindicates all our hard work and for the 308 that continues to reap success, having won the prestigious European Car of the Year award in 2014.”