New Country Manager For Fiat Professional

Fiat Chrysler Automobiles UK Ltd has announced the appointment of Alejandro Noriega to the role of Country Manager, Fiat Professional.

Fleet Business

Alejandro takes over responsibility for developing fleet business and sales of Fiat Professional’s growing stable of highly successful commercial vehicles and motorhome chassis.


Alejandro has been with the group for 18 years and has spent 11 of those years working specifically with the Fiat Professional Brand. Alejandro has wide marketing and product management knowledge across all of FCA’s products. He was most recently Managing Director of Fiat Chrysler Automobiles in the Netherlands.


Before that Alejandro was based in Turin, Italy, with the Fiat Professional Minor Business Centres/Corporate Fleet & Tenders, and he has held several other important roles within FCA passenger cars and commercial vehicles in Italy, Spain and Argentina.


“I am very much looking forward to this new challenge,” says Alejandro Noriega. “Fiat Professional is one of the major players within the commercial vehicle community in the UK and I am excited about its future. The company is clearly evolving and I look forward to growing our market share in the industry, helped by our current line-up, in the coming months and years.”


“I am excited to welcome Alejandro not only to Fiat Professional in the UK, but also to the Fiat Chrysler UK leadership team,” adds Steve Zanlunghi, Managing Director, FCA UK. “He arrives at a good time as we prepare to launch three new or refreshed vehicles in the Fiat Professional line-up, and I am confident Alejandro will make a big difference to the business, and wish him well in his new role.”