Kia has confirmed that it will continue to be the official partner of the England women’s cricket team until May 2018. The two-year extension sees Kia maintaining the title of official car of England women’s cricket, with 24 all-new Kia Sportage vehicles provided to the England women’s team.
Kia has had a long standing affinity with cricket from being the lead sponsor of the iconic Kia Oval and Surrey County Cricket Club since 2011, as well as supporting grass roots cricket, the recent Kia Super League partnership and now the continued support to the England Women’s Cricket Team. Under the terms of the agreement, Kia will gain a range of sponsorship and marketing rights around the England women’s team, including in-ground activation at women’s international matches in England over the next two years.
Paul Philpott, President and CEO of Kia Motors (UK) Ltd said of the deal: “We are proud to continue to partner with the England Women’s cricket team. It is a real privilege for us to be so involved with the development of women’s cricket as we share a real desire to surprise the cynics and change perceptions. We wish the team massive success in this summer’s internationals against Pakistan and we are looking forward to some great plans coming up between Kia and the ECB in the near future.”
Clare Connor, Director of England Women’s Cricket at the ECB added: “Since signing the first ever standalone sponsorship for England women’s cricket in 2014, Kia’s partnership has supported the players’ new professional status, furthered the profile of the game, and proved the commercial credibility of women’s cricket and women’s sport.
“It is great news that the partnership will continue for a further two years – exciting seasons that include the inaugural Kia Super League later this summer and the ICC Women’s World Cup on home soil in 2017.
“We are now looking forward to working with Kia during the One-Day International series and Twenty20 Internationals against Pakistan in June and July, to help them to achieve maximum exposure for their brand and to draw more people towards the women’s game.”