Renault UK has announced its partnership with Discovery. The collaboration will see the French car brand air six clips, or idents, across Discovery Channel, Quest and DMAX, including the premieres of Marooned with Ed Stafford series two, Gold Divers series five and Robson Green’s Australian Adventure.
In addition to this, Renault will sponsor Discovery Channel’s latest adventure series Sean Conway: On The Edge which follows Sean Conway as he takes on the greatest challenge of his life; a self-supported 4000+ mile, continuous British ultra-triathlon that circumnavigates the entire coast of mainland Britain.
The idents will start airing across the three Discovery Channels this April and will see former Olympian and adventurer Cracknell in a number of different scenarios with the Renault Kadjar crossover in Snowdonia National Park.
James Boyer, Marketing Director, Groupe Renault UK and Ireland said: “Discovery and its sister channels represent the same values as the Renault Kadjar – an appetite for adventure coupled with reliability and trustworthiness. The clips show Kadjar in its natural home – the great outdoors – with James pushing the car to its limits. We look forward to this new partnership with Discovery and showing the British television-viewing public what the Kadjar is made of, through the six clips.”
Martin Heaton Cooper, VP Commercial Development, Discovery Networks UK & Ireland, remarks: “Publicis has produced six unique and engaging idents which perfectly capture the spirit of adventure on Discovery. James is a true explorer and connects perfectly with Renault’s brand positioning ‘Dare To Live’ as well as Discovery Channel’s brand promise to ‘Make Your World Bigger’.
The All-New Renault Kadjar, a five-door family-sized crossover, is offered with the choice of two diesel and one petrol, efficient yet powerful, engines with manual or EDC automatic transmissions and either two- or four-wheel drive as well as a choice of four trim levels.