Mazda UK recorded its third successive year of dramatic sales growth in 2015, ending the year 20.4 per cent up over 2014 – selling more than 45,500 cars.
Mazda’s growth is well ahead of the UK market, which was up 6.3 per cent at 2.63m in 2015. This follows a successful 2014, in which Mazda’s sales grew 21 per cent over 2013, while that year sales had grown by more than 19 per cent over 2012.
After a year that saw the launch of the latest version of Mazda’s iconic MX-5 sports car, Mazda UK Sales Director Peter Allibon is looking forward to another strong year of sales performance. “All our factories are working at 100 per cent capacity which is fantastic,” explained Mazda UK sales director Peter Allibon, adding, “so it’s unlikely that there will be a fourth year of double-digit sales increases, but there are still opportunities for UK growth.”
Allibon is forecasting that Mazda’s sales will grow seven per cent in 2016 while the UK market is expected to be flat. “This year is going to be one of consolidation with modest levels of growth,” he said. “We will have a full year of all-new Mazda2 sales and, of course, the all-new Mazda MX-5 was only launched late last summer so we will have a whole summer of MX-5 sales to look forward to,” said Allibon.
“Our plan for 2016 is to focus on getting the quality aspect of everything we do right. The expectations of our customers – many of whom have come to Mazda from premium brands – are different now and we need to be able to positively surprise them with exceptional service at every touch point.”
The entire Mazda range now features SKYACTIV technology and eye-catching KODO: Soul of Motion design and, with the launch of the all-new Mazda MX-5 Sport Recaro Limited Edition, the early months of 2016 see Mazda continue to expand its award-winning model line-up.