Boost For Bridgestone

A road safety and automotive industry expert has joined a major tyre company’s senior management team.


Stuart Jackson has been appointed as business development director for Bridgestone – the world’s largest tyre manufacturer, in a strategic move for the firm.

Stuart will work in support of all departments in Britain and Ireland, as well as the Nordic countries of Finland, Denmark Sweden, Iceland and Norway. He will also oversee the delivery of a range of major projects as part of a process to transform the sales and profitability of the well known brand.

He will report to managing director Robin Shaw, who is excited and very positive about what the appointment means for 2016 and beyond:

Robin said: “Stuart has 25 years of sales, marketing and business development experience in the UK and EMEA automotive aftermarket.

“He brings many core strengths to the business which allow us to focus on planning, corporate change management and project implementation.

“Stuart is involved in many industry bodies and will be able to support our continued development and planned strategies within the industry.”

Stuart Jackson added: “I am thrilled to be joining such a progressive company as Bridgestone who I know well, particularly during my time with Tyresafe.

“Bridgestone boasts a particularly strong reputation as a true premium player and its ‘one team’ philosophy is clearly resonating with fleets, dealers and customers alike.

“Its 2015 NTDA Tyre Manufacturer of the Year award pays testament to this and I believe I am joining a vibrant company at the right time, with a host of exciting plans in place for 2016.”

Stuart will continue in his industry role as Tyresafe Chairman.