Ford Launch The New Edge in 2016


Ford have finally announced they will be launching the 3rd car in their SUV range next year. The Edge will sit above the Kuga and EcoSport to be a higher end challenger to the BMW X3 and the Audi Q5. With top rate tech and deliberately stylish looks the Edge is likely to do well in the UK and Europe.

The Market

It is no secret the SUV market in Europe is growing and has been for some time now. Sales are up for most popular models from brands like Nissan, Vauxhall and Ford themselves. The German contingent as well and Land Rover do rather have the higher end of the market covered but the Edge is set to come into the higher end of the middle market meeting the likes of the X3 and the Q5 head on. This news has been met with questions about the MPV market but Ford insist there is no issue there and it is perhaps the saloon bracket that might lose a few buyers to this new car.

The Car

The early concept version of the Edge was previewed as long ago as 2013, then another version was shown off at the Paris motor show last year, as each version appeared it became very clear Ford was sticking to the original design brief and feel of the concept. Ford say this car was designed with “design” in mind, it is meant to not only provide a functional and flexible car but also one that looks good inside and out. If it is going to be a contender in the larger SUV market this will be an important aspect.


With large bars making up the grill the Edge looks like it means business but also maintains an air of style somewhat akin to a Range Rover. The bars are claimed to be part of a system of flaps that open and close to regulate engine temperature. High tail lights and clearly defined lines on the flanks help give the car some gravitas and with a dusting of chrome and a rear diffuser Ford have clearly made quite an effort with the Edge.


Technology seems to be the order of the day, but space, comfort and an upscale feel are also on the menu according to Ford. Some new tech includes adaptive steering which constantly changes the gear ratio of the steering to optimise comfort and safety. The Edge will also have cameras mounted at various points to help with parking and  tricky junctions, there is automatic city braking, blind spot warning and even inflatable rear seat belts that are meant to avoid passengers being hurt by the belt in a crash. Another very nice option is the Active Noise Cancellation System which senses the engine and road noise and plays counter active sound waves to keep the cabin quite and serene.


There will be two engine choices, both Ford Duratorq Diesels with one pushing out 177bhp and the other  207bhp. Both engines have plenty of torque as you would expect and both have a CO2 output of lower than 160/km CO2. There is a 6 speed manual and a 6 speed double clutch automatic option so there is certainly something for most people. Whether a hybrid or petrol version will appear at a later date has not been openly discussed.

Prices are set to start around £30,000 and Ford a saying it will appear in UK showrooms by Spring 2016, the Edge will certainly be an easy choice for some people and a real alternative for others.