Perrys named eBay Motors’ Branded Motors Franchise Dealer of the Year

Perrys Motor Sales has picked up its second win at the annual eBay Motors Awards after having been named the Branded Motors Franchise Dealer of the Year.

After being nominated back in May this year, this marks the second time that Perrys has scooped the main prize at the eBay Motors Awards, after being named Dealer Group of the Year back in 2014.

Facing tough competition from other figures in the industry, Perrys nevertheless snatched victory in the top award category, adding yet another accolade to the company’s trophy cabinet.

Celebrating the most innovative performers in the industry

This marks the second year that eBay Motors has run its award scheme in order to celebrate the most innovative performers in the automotive industry, with prizes to recognise excellence.

Perrys was awarded the prize in recognition of its user-focused approach to managing online multi-brand consumer experiences, and was also highly praised for its use of digital technology and social media.

Lee Manning, Perrys’ Digital Marketing Manager, said: “We are absolutely delighted to win this award; it’s a fantastic achievement for the group and great recognition for all the work our people have done.

“To win the top digital award at the eBay Motors Dealer Group of the Year Award two years in a row shows that our dealerships have really taken to heart our commitment to creating a seamless offline and online customer journey.

“They have really embraced this digital change.  Our culture of digital is special.”

Lee added: “We’ve been working hard on utilising multiple channels, providing maximum benefit to our customers, so it was brilliant to be acknowledged for this by one of the worlds most respected and trusted brands, by Mike Brewer and the rest of the judging panel.”

The latest in an impressive array of awards that Perrys has collected this year alone, this latest eBay Motors prize joins others like the Car Dealer Award for the Most Influential Franchised Dealer on Twitter, received just today.

Impressive array of awards scooped this year alone

Back in April, Perrys received three fantastic awards at the prestigious Automotive Management Awards, where the company was awarded for Best Social Media Campaign, Best Use of Television and/or Video and Digital Initiative of the Year.

As well as that, Perrys was also shortlisted for the Best Dealer Website category at the awards, while Perrys Chief Executive Ray Sommerville was presented with the title of Business Leader of the Year.

For more information on our award-winning range of services, why not go ahead and get in touch with your local Perrys dealership today!