Green, yellow, gold and even beige have officially appeared in a Top 10 list of colours that drivers in the market for a used car are interested in buying for the first time.
Once typically thought of as the ultimate in drab colour schemes, more and more beige cars are being sold throughout the UK, according to data from market analysts CAP.
The car valuation data firm comprised a chart based on more than 25,000 visits to its website, with the four 70s-style colours appearing in the list for the first time ever.
Buyers looking for retro-inspired colours
According to CAP consumer specialist Philip Nothard, the power of retro fashion has had a significant influence on buying habits, and that the data shows the colours that people want, rather than those offered by manufacturers.
He said: “Evidence that a significant number of people are trying to find brown cars to buy would have seemed crazy just a few years ago, but they are. You can’t underestimate the power of ‘retro chic’ in consumer taste.”
It’s not just used cars that motorists want in retro colours either, according to Laurie Pressman, who works as a trend forecaster for American-based colour company Pantone.
According to her, gold, beige, yellow and orange are increasingly popular choices for new car buyers in Europe, while even brown colours are making a comeback in the luxury car market.
She said: “We do expect to see more natural and organic shades in the next couple of years, including creamy beiges and burnt-orange shades.”
Dame Zandra Rhodes, who helped to put British fashion on the map back in the 70s, said that the decade’s style is apparently coming back into fashion, not just with clothes but with cars too.
“The 70s were when people dared to stick their necks out, and they might dare to stick them out again,” she said.
“And we are only just beginning to see a whole new array of metal shades including coppery tones, bronzes, pewtered metals and perhaps even a rose gold.”
Reflects wider 70s-inspired trends
Apparently, the taste for the odder colours is part of a wider trend as fashion designers’ collections for this year include 70s staples like bell bottoms, poodle perms and much more.
Professor Stephen Westwood, chair of colour science and technology at Leeds University, said: “Many of those buying cars today might not be so old as to remember brown and cream cars.”
As a result, Professor Westwood thinks that those colours could have lost the ‘boring’ connotations, while they also reflect a statement of the buyer’s personality.
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