Automotive Management explain Perrys’ success at Awards

Automotive Management recognised Perrys at the AM Awards 2015 with wins in no less than three separate categories at last Thursday’s event at Birmingham’s International Convention Centre.

The AM Awards are dedicated to acknowledging exemplary performance and innovation – both of which are extremely important to the Automotive industry.

The wins for Perrys included Best Social Media Campaign, Best Use of TV and/or Video and Digital Initiative of the Year. Perrys also reached the final shortlist in the Best Dealer Website category.

Best Social Media Campaign

Speaking about the Best Social Media Campaign, the Awards judges said “With the largest Facebook audience of any car dealer, Perrys punches above its weight, demonstrating the very essence of how social media can be an effective tool and an intrinsic part of a business: contacts are developed in a natural way and relationships developed that are then fed into the business as they then become customers and then advocates.”

Best Use of TV or Video

When talking about Best Use of TV and/or Video they commented “Using YouTube as the broadcast medium and its own production company, all sales staff produce reviews, test drives, aftersales ‘how-to-dos’, driving guides and spoof videos for its charity campaign to produce a well-rounded video strategy. Such a determined approach it believes is “changing the public’s perception of car sales”.”

Digital Initiative of the Year

Perrys came away with a headline award of Digital Initiative of the Year despite being pitched against major competition, which included a vehicle manufacturer. The judges explained how they reached this decision, saying “With two digital wins, the judges were unanimous in their decision to award Perrys with a third as their success demonstrates how technology is integrated into Perrys comfortably alongside much more traditional practises. Digital thinking has become everyday in the business.”