Nissan partner with Microsoft to inspire innovation

Nissan and Microsoft have partnered to create a new endeavour designed to inspire a new generation of British engineers.

Called Project Innovation, the ground-breaking programme will give young engineers the opportunity to work alongside some of the industry’s greatest technological experts.

The two companies will also give one lucky individual the chance to win a once in a lifetime trip to see the research and development facilities at both Nissan and Microsoft.

Guillaume Masurel, Nissan GB’s marketing director, said: “Innovation is at the heart of what we do at Nissan as we continuously strive to improve the driving experience for our customers.

“Project Innovation provided a platform for budding engineers and motoring enthusiasts to discuss ideas that could transform the automotive industry and I am really excited by the ideas and concepts put forward by our three finalists.”

Cars of the future

So far, Nissan and Microsoft have selected three finalists to go through to a two-day workshop, where they were able to work with the companies to come up with ideas for cars of the future.

The three finalists included John Scott, who suggested an app that reads road signs, Aaron Daubney who submitted the idea for a windscreen-display schedule and Sam Furniss, with her in-car karaoke idea.

A public vote has now been set up, encouraging people to visit Project Innovation’s website, review the submitted ideas and vote for their favourite, with the winner announced on 29th December.

Former Perrys partner

In the past, tech giant Microsoft has partnered with a range of other automotive companies, and also supplied Perrys with Tag technology for print advertising back in 2010.

Using bar code-style tags which can be scanned via mobile phones, the technology is used in Perrys ads and allows users to scan the tags and take customers directly to the Perrys website.

The company was one of the very first car dealers in the UK to use the technology when it was released four years ago, and allowed customers to easily search for new and used cars.

Peter Lambert, general manager at Perrys Preston dealership, said at the time: “We are proud to have embraced this new world of technology through our print advertising.

“We hope that it will help our customers not only save time but make navigating the Perrys website easier, allowing customers to find the specific offers or cars they are looking for.”