There could soon be a Land Rover hatchback-sized off roader on the streets, according to reports from the company’s officials.
Land Rover is currently considering expanding its popular range of SUVs to include a range of new models, including a new compact model to take on its German rivals.
Speaking to Car Dealer magazine at the launch of the all-new Discovery Sport, Land Rover’s programme director Paul Cleaver said that there was room for some new additions to its range.
He said: “There are so many prototypes running around Gaydon these days, there are more than I have ever seen before.
“The Discovery Sport is just the start of the Discovery pillar of the business and all will become clear as to why we called it that in the future.”
Cryptic messages aside, the one thing that Land Rover currently lacks in order to develop a small hatchback-style 4×4 is the right platform to base it off.
However, Cleaver noted that the British marque is keen to expand, saying: “There is definitely a market for it. No other manufacturer is doing it well.”
The next big issue for the company is the replacement for the iconic Defender model, which is due to go out of production in 2015, though its popularity means that its demise keeps getting pushed back.
Mr Cleaver said: “We’ve been here before. Who knows if it will be the last year, it could still go on.
“It must be the absolute best we can do. It needs to stick clearly to the brand principals of that car and we know we have to do a very good job of it.”
New Discovery Sport
In the meantime, Land Rover’s latest model, the new Discovery Sport, is due to go on sale in the UK from next month, priced from £32,395, though a less expensive model is due in the middle of 2015.
Designed as the first member of the all-new Discovery family to replace the outgoing Freelander model, the Discovery Sport features seven-seat capacity and a range of cutting edge kit.
The marque is so confident that they’re billing it as “the world’s most versatile and capable premium compact SUV”, with features like an eight-inch touchscreen and autonomous emergency braking.
Between the Discovery Sport and the new Jaguar XE sports saloon, Jaguar Land Rover are hoping to sell more models than ever before and reinforce the brand’s global appeal.
Available to order now, the Land Rover Discovery Sport is priced from £32,295 and first deliveries are due January 2015.