User-chooser fleet demand drives Mazda sales success

Mazda UK have reported that user-chooser company car demand is creating a significant increase in new car sales for the carmaker.

25% Increase

Sales of new cars in the April to June period of this year increased by more than 25 per cent, with fleet registrations accounting for around 71 per cent of the growth.

Of that growth, almost two thirds was attributable to core corporate segments: fleets, contract hire and leasing companies, and excluding daily rentals and Motability.

The term ‘user-chooser’ refers to companies allowing drivers to choose which fleet car they’d like to drive, with several core Mazda models proving popular.

Steve Tomlinson, head of fleet for Mazda UK, said: “User-chooser demand is driving Mazda’s fleet performance. The Mazda6 has a proven record as a popular company car over many years, but this year’s launch of the all-new Mazda3 is proving to be a compelling proposition for drivers.”

Compared to last year, total Mazda fleet sales have risen more than 50 per cent in the first quarter of the year, with nearly a quarter of all Mazda sales a result of fleet deals.


According to the carmaker, there are several reasons that the Mazda range is proving so popular with fleet drivers including the range of SKYACTIV engines that keeps costs and emissions down without sacrificing performance, as well as strong residual values and low total costs of ownership.

The globally acclaimed SKYACTIV technology has proved a hit with markets close to home and abroad.

Pricing for Mazda models equipped with SKYACTIV currently starts at £16,695 for the new Mazda3, £19,595 for the Mazda 6 and £21,595 for the Mazda CX-5.

The new Mazda3 is available in five-door hatchback and four-door saloon-style fastback bodystyles.

With official economy figures of up to 72.4mpg on the combined fuel cycle and return CO2 emissions as low as just 104g/km, it’s one of the most efficient family cars in the current market.

Engine options include a 2.2-litre diesel with 148bhp, a 99bhp 1.5-litre petrol, and a 2.0-litre petrol with either 118bhp or 163bhp, all of which are paired to the SKYACTIV tech.

Mazda are also confident that they can continue their fleet sales success far into the future, with the company’s head of fleet noting: “Financial decisions drive corporate demand and Mazda is in a very competitive position.

“Allied to the on road performance of the cars across the Mazda range and the fact that models are well-specified, we anticipate corporate demand, particularly from user-choosers, to continue to increase in 2014 and into 2015.”