Jaguar named ‘Best Brand’ three years running

Jaguar have been named ‘Best Brand’ in the What Car? JD Power  customer satisfaction survey for the third year running.

According to the survey, Jaguar’s accolade, which it shares this year with Lexus, came as a result of the company’s high ratings for styling, comfort and reliability, as well as insurance cost and dealer facilities.

Opinions of over 15,000 car owners

The survey was based on the opinions of over 15,000 car owners in the UK, who rated a total of 109 different car models from 27 brands. Of these, the Jaguar XF finished 10th in the survey, and was rated as one of the best executive class cars in the survey.

Jim Holder, What Car? Editor-in-Chief, said: It is great to see Jaguar rated so highly by customers in the company’s home market. The XF is Jaguar’s best-selling model and it is easy to see why, customers gave excellent ratings across styling, comfort and reliability”. 

Emphasis on style and function

The XF is a mid-sized luxury sedan that places high emphasis on both style and function and has won numerous international awards, including a Car of the Decade poll, since its launch, with its low roofline, athletic stance and tasteful chrome stylings and is available in four trim variants, the XF, XF 3.0, XF 3.0 AWD and XF Supercharged.

A 2.0-litre turbocharged four cylinder petrol engine features as standard on the latest version of the XF along with leather upholstery, genuine wood trim, heated seats, climate control, a 10-speaker stereo system with USB and iPod ports, a seven-inch touchscreen display as well as Bluetooth and smartphone connectivity, keyless start, a rear parking aid and 18-inch alloy wheels.

The XF 3.0 adds a supercharged V6 and 18-inch twin-spoke alloys, while the 3.0 AWD features four-wheel drive and 19-inch alloy wheels. Finally, the XF Supercharged brings a muscular 5.0-litre supercharged V8 to the table, along with a plethora of premium upgrades including a touchscreen navigation system with 30GB worth of music storage space, leather seats with memory functionality, a heated steering wheel, deep pile carpet mats, ambient interior lighting, 20-inch alloy wheels and front and rear parking aid systems.

Jeremy Hicks, Jaguar Land Rover UK Managing Director, said: “I am extremely proud of the design, engineering and manufacturing teams at Jaguar, for producing a range of cars that our customers adore. And I am delighted that the Jaguar UK dealer network consistently delivers a service to our customers that means owning a Jaguar is as enjoyable as it is to drive one.

“For Jaguar to be placed at the top of the What Car? / J.D. Power survey results for the third year in a row is a huge honour. With a number of exciting new product launches in our plans, we look forward to bringing the Jaguar ownership experience to a whole range of new customers.”

Pricing for the Jaguar XF starts at £29,940 for the entry-level XF with a 2.2-litre diesel engine while the top of the range XF Supercharged has a starting price of £48,510.