Peugeot has released a new special edition model for the 208 supermini called ‘Style’. The model is more luxurious compared to a standard Peugeot 208 and its on sale now priced from £13,445.
The new 208 Style is based on one of the higher trim levels in the range, called ‘Active’. This particular trim is also the current best selling of all in the Peugeot 208 line-up.
With the 208 Style you get all of the same features available for the Active trim as well as new exterior features including a panoramic glass roof, chrome door mirrors and distinct ‘Style’ badging.
Inside the additions for the new 208 Style include satellite navigation, upgraded seat trim and a leather steering wheel. All together the new features introduced by the 208 Style are worth £1,400, yet this special edition model is only £750 more compared to an equivalent Active-trim 208.
When choosing a Peugeot 208 Style, customers can pick from several engine options. Available is an 81bhp 1.2-litre VTi petrol unit, a 1.4-litre HDi diesel unit producing 67bhp and a 1.6-litre e-HDi diesel delivering either 91bhp or 113bhp.
The 91bhp 1.6-litre e-HDi unit is the cleanest engine available, producing just 95g/km in CO2 emissions. Both of the 208 Style’s e-HDi diesels manage to offer low cost running thanks in large part to having stop-start engine technology. This feature temporarily switches off the engine and saves fuel when the car is idle and in neutral – proving particularly effective when in busy traffic.
Emphasising the 208 Style’s value for money is a bespoke print advertisement campaign, which launches alongside the new car. The print adverts highlight how the car comes ‘With Everything On Your Wish List’. TV adverts are also supporting the launch of the 208 Style.
New PureTech Engine Range
This is also the first advertisement campaign by Peugeot to promote the manufacturer’s innovative PureTech three-cylinder petrol engine technology. The new PureTech engine range delivers the performance to match much bigger engines but with significantly improved fuel consumption and CO2 emission figures.
Peugeot’s PureTech engine technology has already arrived to the new 308 hatchback range and it will launch to both the 208 and 2008 ranges during the second half of 2014.
Available now for the latest Peugeot 308 is a 1.2-litre e-THP PureTech engine with outputs of 108bhp on all models except the range-topping Feline trim where it produces 128bhp. CO2 emissions for this engine in the 308 start at just 107g/km, a figure very few petrol-powered family hatchbacks can manage to compete with.