Customer survey ranks Jaguar as best premium car maker

Jaguar has been rated the best premium car brand for the third year running in the 2014 Driver Power survey, one of the biggest motoring satisfaction surveys in the country.

More than 46,000 car owners partook in the Auto Express Driver Power Survey, which sees motorists rate their car in many different areas. In the manufacturer league table result, Jaguar finished higher than any other premium brand for the third year in a row.

Jaguar’s score increased by three per cent on last year to get an overall rating of 89.34 per cent from UK owners. Jaguar cars were praised by owners for offering the best ride quality and ease of driving of cars from any brand.

On top of that, an impressive three Jaguar products finished in the top five performance cars. The Jaguar XK topped the performance cars chart and received a special Driver Power Award for Best Performance. Jaguar cars were also rated second best overall for in-car technology.

Pricing for the Jaguar XK range currently starts at £54,975 for the Signature Coupe specification. Other performance cars in the Jaguar range include the modern F-TYPE range, priced from £51,250.

The Editor-in-chief of Auto Express, Steve Fowler, commented: “Jaguar has moved up the Driver Power rankings in 2014 and as a result becomes the highest-ranked premium brand in the survey.

“Much of that is down to the way a Jaguar car drives – owners love their cars’ performance, ride and handling. If Jaguar continues to show improvements at this rate, it could top our survey next year.”

Jaguar’s success in this year’s Driver Power survey follows similar glory in the 2013 JD Power survey, which also covers motoring satisfaction on a large scale. Here Jaguar was named the best manufacturer. This means Jaguar is currently rated as the best premium brand by the two biggest motoring satisfaction surveys in the country.

The Managing Director of Jaguar Land Rover UK, Jeremy Hicks, reacted: “The priority at Jaguar is to put the customer first – it’s at the forefront of our minds with every car we produce.

“So we’re incredibly proud to be so highly rated by the people who buy our cars. With a series of truly exciting products in the pipeline – which will be based on our new advanced aluminium architecture – we’re confident that we can continue to meet and exceed the desires of UK car buyers for many years to come.”