The new model from Land Rover, called the Discovery Vision Concept, will also inspire the design of other new premium leisure SUVs by the brand. This news is accompanied with a single teaser image, giving some subtle clues regarding the interior design of the concept.
The Design Director and Chief Creative Officer for Land Rover, Gerry McGovern, commented: “Discovery has been pivotal in helping to build the foundations of the Land Rover brand. It is admired all over the world and loved by its strong customer base.
“We have created the Vision Concept to share the essence of Land Rover’s new age of Discovery and to debut a new, compelling, relevant design direction that connects on an emotional level with customers of today and tomorrow."
During the next two weeks, Land Rover will be drumming up excitement for the new concept’s reveal by revealing more details on their social media pages including Facebook, Twitter and Instagram. Fans will be able to follow developments and join the conversation using #ReadyToDiscover.
Earlier this year, Land Rover celebrated the 25th year anniversary of its Discovery SUV with a new special edition version called XXV. The first-generation Land Rover Discovery was launched worldwide back in 1989.
The latest-generation Land Rover Discovery has been in production since 2009 and remains on sale in the UK, priced from £39,990.
Recently the Land Rover Discovery was honoured with the Best All-round 4×4 accolade at the 2014 Fleet News Awards. Over its 25 year history the Land Rover Discovery has picked up over 219 awards in total.
The current Discovery was updated near the end of last year, receiving exterior styling updates and new onboard technology.
The 2014 model year Discovery features a redesigned front grille and bumper, redesigned headlights, LED daytime running lights and new alloy wheel designs.
Fresh technology included in the SUV includes Reverse Traffic Detection, Blind Spot Monitoring and a Wade Sensing system. The latter feature allows drivers to map out areas submerged in water, making off-road driving easier.
The engine in the latest Discovery is a 3.0-litre SDV6 diesel engine, producing 252bhp and linked to an eight-speed automatic gearbox. It also emits 213g/km in CO2 and returns an official fuel consumption figure of 35.3mpg.