One in 14 drivers admit taking ‘selfies’ while driving

This is according to the results of a poll taken by The research from the price comparison website also saw four per cent of motorists reveal they use the social media app, Snapchat, to send photos to friends while behind the wheel.

The poll also discovered that in a recent 30-day period, 287 tweets on the social media platform Twitter were tagged with #drivingselfie or #drivingselfies. It was also found that drivers aged 18 to 24 were far more likely to use online services like Twitter, Pinterest and Instagram on their phone compared to any other age group.

Furthermore, despite how distracting to drivers it can be, 36 per cent of motorists participating in the poll admitted to using their mobile phone when driving, mainly to make or answer calls (75 per cent) and send or check texts (43 per cent).

The head of car insurance at commented: “Taking your eye off the road, just for a second, to read an alert or take a photo can have potentially fatal results.

“Also, if drivers are caught using their phone illegally behind the wheel they can face penalty points and fines of up to £1,000, as well as the possibility of increased car insurance premiums."

The director of policy and research at the Institute of Advanced Motorists, Neil Greig, also gave his reaction to the poll findings. He said: “Research shows that it is simply not possible to use a mobile phone in any way whilst driving and stay safe no matter how confident you may be in your driving ability.

“This seems to be another form of peer pressure to take part in the latest trend and the best way to avoid it is to give young people the skills to stand up for themselves and not follow the herd and post silly photographs online.

“It is also really worrying that many drivers caught using a phone are not learning the lesson. The IAM want to see more traffic police out there catching bad drivers but this survey would seem to suggest not even that will stop those addicted to using their smartphones."

A spokeswoman for the driving safety charity Brake, Laura Woods, commented: “This is a case of selfie selfishness. Using a phone in any way at the wheel dramatically increases the risk of crashing and killing or seriously injuring someone."