Renault makes encouraging start to 2014

Last year Renault launched its new-generation Clio as well as the Captur mini-SUV and the fully-electric ZOE to the UK public. Since then the company looked to the models to help spearhead its push for even higher sales and a higher share of the UK car market.

The recent additions inspired a strong end to 2013 for Renault in the UK market. With the additional arrival of the refreshed Megane range for early 2014, Renault has built upon its good form to make impressive sales improvements in the first two months of this year compared to last.

According to the latest figures released by the Society of Motor Manufacturers and Traders (SMMT), a total of 1,021 new Renault models were registered in UK dealerships in February 2014 alone.

Such sales volume helped the manufacturer to hold off competition from rival car marques in the UK car market, such as Volvo, MINI and SEAT.

With 1,021 new models registered, Renault managed to best its sales performance from February 2013, when the company saw a lower 943 new cars registered in UK-wide dealerships – a difference of 8.27 per cent.

In addition, thanks to its sales, the French car company managed to obtain a 1.49 per cent share of the UK car market – again besting its last year’s June market share figure, which stood at 1.41 per cent for the month.

Switching our focus to the company’s market performance so far this year, Renault has managed to oversee a total of 3,851 new car sales in the UK. That is already up considerably on the French marque’s performance in the first two months of 2013, when 3,313 new cars were registered to date. This means that the company has managed to improve its sales in the first two months of the year by 16.24 per cent.

Furthermore, Renault has so far managed to claim a 1.72 per cent share of the UK car market, by marque, in the year-to-date. This is again up from 1.57 per cent held after the first two months of 2013.

With the updated Megane range complimenting Renault’s already strong line-up, the company will no doubt be feeling confident on its sales and market share figures in the rest of the year.