The Mazda brand is becoming more and more prevalent in the UK market as its mix of stylish and intelligent vehicles are putting it firmly in more customers’ attentions. The arrival back in January this year of the new-generation Mazda3 has given the Japanese car brand another welcome boost recently as well.
In February 2014 alone Mazda made its increasing popularity clear as it recorded a 32.18 per cent increase in sales over February 2013 by selling a total of 1,109 new cars.
With this increase in sales, Mazda has also seen a percentage rise in market share. Up from 1.26 per cent in Februray 2013, Mazda’s market share for February 2014 was 1.61 per cent.
There’s similarly good news for Mazda’s year-to-date performance in the UK market in early 2014. After the first two months of this year, Mazda has now sold 3,911 new cars. This is up from 2,983 cars registered at this point last year, marking a dramatic 31.11 per cent increase.
Mazda is still reaping the benefits of its innovative SKYACTIV driving technology, aspects of which are incorporated across many of its models.
The technology is across the majority of the current Mazda range, including the Mazda2 supermini, the new Mazda3, the CX-5 and the Mazda6. SKYACTIV is a combination of efficient engine technology and lightweight materials, elements of which result in better efficiency.
Mazda’s SKYACTIV technology began to gather more attention after it displayed its Takeri concept car. This featured not only SKYACTIV technology but also a new stylish inspired by the company’s latest KODO body language. This concept car was later put into production as the new Mazda6.
The sleek, modern and highly appealing KODO design language has also been utilised on the CX-5 crossover and the very recently-launched new Mazda3.
The SKYACTIV technology meanwhile, in the Mazda6, is incorporated into its 2.2-litre diesel variant and it is capable of returning up to 67mpg and emitting low CO2 emissions of just 108g/km. Similarly impressive levels of efficiency are achievable with the CX-5 and new Mazda3.
Even when fitted on the larger CX-5 SUV, SKYACTIV can still deliver low CO2 emissions of just 119g/km and a high economy figure of 61mpg.
Mazda’s SKYACTIV technology has firmly placed it in a strong position against competition from hybrids and other eco-signature models like Vauxhall’s EcoFLEX and Ford’s EcoBoost.