The new-generation Peugeot 308 was revealed earlier this year sporting a new, modern and stylish look for the family hatchback.
As well as revealing its new standard 308 at the 2013 Frankfurt Motor Show next month, the event will also mark the debut of an R concept derivative.
While the new standard 308 will pit itself against the likes of the Ford Focus and the Vauxhall Astra, an R performance variant could rival cars including the Renaultsport Megane and the Volkswagen Golf GTI.
The Peugeot 308 R concept uses the same 270bhp 1.6-litre petrol engine as the new Peugeot RCZ R coupe.
Remarkably this engine emits just 145g/km in CO2 and reportedly returns 45mpg in fuel economy. Yet the 308 R could also achieve a 0 to 62mph sprint time of about six seconds.
Not only are the performance figures eye-catching, the look of the 308 R concept is sharp and distinctive as well. As seen in its first official image, the R concept sports a bright red and black paint job which splits between the two colours across the rear door.
The 308 R concept also makes extensive use of lightweight carbon fibre, featuring on the doors, bonnet and sills cuts. Other changes to the styling with the R concept include the three larger air intakes in the front bumper, the lowered ride height and the 19-inch alloy wheels.
Inside the 308 R’s onboard equipment can be operated with a 9.7-inch touch screen. The compact dimensions of the steering wheel are a result of the overall weight-saving and enhance vehicle agility and increase the driving sensation.
The instrument panel is positioned to be viewed over the steering wheel, not through, and is directed more in line with forward vision.
For now it is unconfirmed as to whether the 308 R will see the production line. It does at least open the new family hatchback to exciting new opportunities which customers could embrace.
New models of the Peugeot 308 can be ordered now from Perrys Peugeot Dealerships.