The rise and rise of Ford


American car manufacturing giant Ford has long been at the top of the UK’s best-selling car marque list, with its models taking top spots in any monthly or yearly best-sellers lists – but how has the company fared recently?

When March 2013 came around, many expected car sales to dip due to the new ’13’ license plates being introduced. Some thought that superstitious customers would be put off buying a model with such a registration plate due to the ‘fear’ of the number 13.

However, car sales in the UK did not plummet; nor did they show any signs of doing so, with new car registrations in UK dealerships continuing to rise in the month of March 2013.

One of the manufacturers that came up trumps in the month was Ford, with its Fiesta supermini taking top spot in the March best-sellers list, with 22,748 new models registered in UK dealerships.

The Ford Fiesta managed to easily hold off stiff competition from its sister model, the small family car Focus, and another main rival: the Vauxhall Corsa.

The popularity of superminis in the UK car market every year means that the Fiesta and Corsa models usually occupy first and second space on the list. However, the small family car Focus model was not far off the Corsa in previous months – only slightly nudged out of position by a small volume of sales.

Ford’s Focus model had the last laugh though, with the car taking the second place below its Fiesta sister in the best sellers year-to-date list and knocking the Corsa off its second-place-perch.

A similar trend happened in April 2013, with the Fiesta once again easily claiming a top place in both the monthly and year-to-date best-sellers list.

Again, as with March’s table, the Focus took third place in the best-selling models list in April but took its revenge in the year-to-date list by occupying the second spot.

In April, the Fiesta’s and Focus’ sales figures for the month stood at 8,083 and 5,944, respectively, rising to 42,392 and 31,025 new models registered, respectively, in UK dealerships in the year-to-date.

The winds of change seemed to blow for the American car manufacturer last month, with its two best-selling models taking the first and second places in both the best-selling models by month and in the year-to-date lists.

With sales standing at 7,522 for the month of May 2013, the Ford Focus overtook the Vauxhall Corsa for monthly sales – something that is not usually expected due to the Corsa being a supermini and the Focus a small family hatchback.

So, as has happened many times before, Ford has continued to show its dominance in the UK car market with very impressive sales and market share figures in Q1 and Q2 of 2013.

Helping Ford to stay current in a motoring world driven by performance and eco-friendly credentials, the American car company is consistently seeking ways to improve its EcoBoost engine range.

The EcoBoost engine range is a family of turbocharged, direct injected petrol engines that have been designed to deliver power and torque consistent with larger engine displacement, as well as achieving approximately 20 per cent better fuel efficiency and 15 per cent reduced CO2 emissions.

Ford has developed numerous EcoBoost engines, including a 1.0-litre, three-cylinder turbocharged unit (which recently won the prestigious 2013 International Engine of the Year award) and three Inline-4 engines: a 1.5-litre model, a 1.6-litre engine or a larger 2.0-litre unit.

The award-winning 1.0-litre EcoBoost engine is available in the newest Ford Focus model, as well as featuring in the C-Max, Grand C-Max and the B-Max.

Due to the success of the 1.0-litre EcoBoost engine, Ford is investing £24 million into the mass production of the 1.5-litre EcoBoost unit.

Ford is even receiving outside investment from the Welsh Government who shares Ford’s aims to improve efficiency.

Further information regarding any Ford vehicle can be found at Perrys Ford Dealerships in Aylesbury and High Wycombe.