Student-designed Alfa Romeo to make Geneva debut

The five-door prototype has been created in collaboration between the employees at the Alfa Romeo Style Centre, who provided assistance to design students from the European Design Institution of Turin.

The Gloria associated with the idea of comfortable space both at the front and the rear, expressed is the length of the model. In particular, the Alfa Romeo Style Centre participated with passion in the various phases of the project, from the product brief to the brand’s historic collection.

The head of Fiat and Chrysler Design, the two car firms which own Alfa Romeo, explained: “We asked the students in the Master programme to give us their completely independent interpretation of a new Alfa Romeo saloon”.

He added: “During development, we commented, discussed and guided the projects in order to get the most from their spontaneous expressions of creativity. The result was stimulating and marked by professional and creative excellence.”

The director of the European Design Institution, Cesar Mendoza, commented: “The possibility of developing a concept car in collaboration with the Alfa Romeo Style that we were offered was a great opportunity to demonstrate that the IED is, first of all, an Italian school that aims to generate beauty”.

Mendoza added: “What better brand than Alfa Romeo to teach our students how form and volume can convey strong emotions, fuelling the desire to design a car?”

“The passion that the brand evokes had a powerful impact on the students and teaching staff, allowing them to push themselves within tight deadlines to achieve the final delivery of a project which was unquestionably complex. Today, the European Design Institute is proud to represent Italian teaching excellence internationally”.

Alfa Romeo is expected to launch a new production saloon, the Giulia, during 2014 and it could use a host of V6 and V8 bi-turbocharged engines.

Production Alfa Romeo models from the current range is available now at Perrys Alfa Romeo Dealership in Amersham.

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