The Dacia brand first launched to the UK on the first day of 2013, and announced itself to UK motorists with an inspired TV advertisement campaign that continues to run now.
For this campaign Dacia has embraced its budget pricing profile to emphasise to potential customers the value for money motoring offered with such low priced new cars.
Dacia’s promotion appears to be working on evidence, after the number of cars it registered in its very first month within the UK market.
The figure recorded by the Society of Motor Manufacturers and Traders (SMMT) is certainly promising when considering both the freshness of the brand to Britain’s motorists and the need for heavy advertisement to spread awareness.
In further encouraging news for Dacia, the brand has already confirmed it’s received over 2,000 pre-orders for its three-strong model range. The Dacia brand has been selling cars to other European markets since 2004 and will target an aggressive expansion within the UK.
The Dacia UK range currently starts from as little as £5,995, which is the basic price for the new Sandero supermini. The Dacia Sandero is currently the cheapest new car on sale in the UK and is sold in three trim levels.
Optional equipment options include an infotainment system with touchscreen technology, leather upholstery and parking sensors. The Sandero’s engine range includes a 90bhp 0.9-litre petrol engine, the quickest unit in the car’s range, giving the supermini a 0-60mph sprint time of 11.1 seconds.
The Sandero is also available with a frugal 1.5-litre diesel unit, which officially returns 74.3mpg and CO2 emissions of just 99g/km meaning it offers exemption from UK road tax as it falls into Band category A.
Joining the Sandero is a taller and stockier conversion of the supermini called the Dacia Sandero Stepway. The Dacia Sandero Stepway is offered at considerably cheaper pricing than its rivals, with specifications ranging from just £7,995 to £10,795.
The flagship model of the Dacia UK range is the Duster. The Dacia Duster is a large 4×4 SUV which starts from as little as £8,995, its available with either a 1.6-litre 105bhp petrol engine and 1.5-litre 110bhp diesel unit.
The full Dacia UK range can be viewed and purchased from Perrys Dacia Dealership based in Aylesbury.
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