The Mazda6 app acts as a ‘mobile showroom’ that allows buyers the chance to take a look at a 360-degree exterior and interior view of the new executive car.
Expected to be a popular option with business buyers, the Mazda6 in both saloon and Tourer, or estate, body styles can be kitted out using the app including body colour, alloy wheels, interior upholstery and a host of equipment and optional extras.
Other aspects of the car, including engine and running costs can be checked on the app, which is available for devices such as the iPhone and Samsung Galaxy smartphones.
The new Mazda6 uses the brand’s ubiquitous Skyactiv technology, which uses new techniques to improve engine and gearbox efficiency and lightweight materials to reduce weight and improve aerodynamics.
The result is a greener car without sacrificing its premium equipment or performance, all factors in a business user’s decision.
Set to go on sale in January, the Mazda6 is available with two diesel and two petrol engines, as well as six trim levels including SE, SE-Nav, SE-L, SE-L Nav, Sport and range-topping Sport Nav.
Diesel engines will be the most popular with business in the shape of a 2.2-litre Skyactiv diesel in 150bhp and 175bhp, while petrol options comprise a 2.0-litre petrol in 145bhp and 165bhp variations.
Mazda has revealed a 2.2-litre diesel model in SE-Nav trim will have a P11D value of £22,340 and Benefit-in-Kind tax of £55 at 20 per cent and £111 at 40 per cent – less than that of 1.6-litre VW Passat models.
These benefits, says Mazda, will entice business buyers to the new Mazda6 range when it arrives in Perrys Mazda dealerships in 2013.