Vauxhall managed to turn England’s recent Poland wash-out into a cheeky advertising opportunity.
The manufacturer’s clever marketing execs worked hard overnight to rework its pitch-side LED screens to read ‘The Cascada – A roof that can close in 19 seconds’.
Vauxhall only revealed details of its new convertible Cascada yesterday, which features a multi-layered fabric hood.
“We always like to be proactive and tie together our car launches with our football sponsorship portfolio.
“This is a light-hearted campaign in which we can extol the virtues of the Cascada to a television audience of millions,” said Vauxhall Marketing Director Peter Hope.
Controversy surrounded the Poland – England tie, which was originally scheduled for Tuesday night. A heavy storm ruined the playing surface with media and officials pointing the finger at the retractable stadium roof which hadn’t been closed to protect the pitch.
With Vauxhall unable to resist, its advertising team quickly changed advertising hoardings to both poke fun at stadium officials and promote its recently unveiled convertible.
The Cascada’s roof will be available in three colours, and will be complemented by a 1.6 turbo petrol engine that’s part of a large powertrain range. All models will be available with Vauxhall’s lifetime/100,000-mile warranty.
“Most convertibles look good with the top down, but many seem clumsy with their roof up,” says Malcom Ward, Vauxhall’s British Director of Exterior Design.
“Thanks to its high quality, aerodynamically clean soft top with a perfect, seamless profile, the Cascada cuts a fine figure when it’s closed.”
The Vauxhall Cascada will be in Perrys Vauxhall dealerships from March 2013, with prices announced closer to the time of launch.
The match was rescheduled for yesterday afternoon, where the teams battled to a 1-1 draw in their World Cup 2014 qualifying group.