The Automotive Brand Contest is split into 11 different categories, each one evaluating specific aspects of manufacturer’s model ranges, for example, exterior, interior and future mobility.
Mazda’s Takeri concept car, the original concept of its new Mazda6 saloon, was praised by a jury of international automotive journalists for its innovative design in the ‘concepts’ category.
The Takeri concept was first unveiled at the end of 2011 and is the first model to incorporate Mazda’s new Kodo body language, which features a smooth aerodynamic body shape, sculptured front end and strong contours on its bonnet and flanks.
Although the Takeri is the concept version of the Mazda6, the production version of the new Mazda6 saloon is to be very similar in both design and technology.
From an aesthetic point of view, the stylish Kodo body language is to be carried across to production, as well as the Skyactiv technology, which uses both economical engines and light weight materials to offer lower CO2 emissions.
Mazda’s very first regenerative breaking system will also be carried across to production, which will work alongside a frugal Skyactiv-D 2.2 litre diesel engine.
As well as these features being a large step for the Mazda6 saloon, they are also a taste of what Mazda has to offer with its future models and future technology.
Current Mazda6 prices start from £17,810.
Mazda vehicles are available from Perry’s Mazda dealerships.