The latest research from the Society of Motoring Manufacturers and Traders (SMMT) reveal that Kia’s sales figures for June have shown a mass increase in both monthly comparison to June last year and its year-to-date sales figures for 2012.
With Kia recently introducing the new Optima saloon to its range, it seems its wide model offering is cornering the market as it offers lucrative models from the city car to the SUV segment.
Compared to June 2011, Kia’s sales are up 17 per cent and an additional 22 per cent year-to-date, bringing its June sales total to 5,971 units.
The Korean brand has evolved over the last year or so from being a niche car maker into one of the most lucrative brands on the market. Now flagship models such as the Kia Picanto and Kia Rio offer stiff competition to the Ford Fiesta and Vauxhall Corsa.
Commenting on Kia’s successful sales figures, Michael Cole, managing director of Kia Motors UK said:
“The Kia brand has grown quickly and strongly. In the first six months of this year we’ve sold more cars, here in the UK, than we did in the whole of 2008 – before the recession and Scrappage scheme began. Progress like this is a great testament to the appeal of our brand, new vehicles and dealer network.”
Kia are confident that its sales figures will keep an upward gradient as its cee’d estate model is set to make its market debut in Autumn, ultimately offering more of a family car option to its range.
Kia vehicles are available from Perry’s Kia dealerships.