As young drivers are frequently put in the position of being priced off the road, they need a place to turn, which is where Peugeot’s Just Add Fuel campaign comes in, says Peugeot.
Peugeot Just Add Fuel offers a package that compiles all motoring costs into one monthly payment and Peugeot has recently lowered the eligible age of the scheme from 25 to 21 years old.
Neil Moscrop, Director of Sales at Peugeot said: “We’ve had a great response from customers eligible for the existing Just Add Fuel scheme, so widening the offer seemed like the natural next step and also a practical solution to help keep young drivers on the road.
“Just Add Fuel means that drivers can manage their motoring budget easily for a period of three years, the monthly cost is set and covers every aspect of car ownership, so fuel is the only element to add.”
With the new lowered age of 21 the Just Add Fuel scheme will be more universally available to younger drivers.
The new lowered age for Just Add Fuel also works hand in hand with Peugeot’s car range as it offers many stylish and cheap to run models that favour the younger buyer. These include the new Peugeot 107 city car and the new Peugeot 208.
Younger driver’s financial worries on the road are an on-going problem as finding affordable insurance and other affordable motoring costs can be tricky. In fact, due to the on-going struggle there was a 12 per cent drop in car ownership with people aged 17-25 between 2010 and 2011.
Peugeot hopes to get the young car buyer market back on its feet with its easier to manage Just Add Fuel campaign.