New Vauxhall city car name revealed

Previously labelled the Vauxhall Junior, the new car will bear the name of Vauxhall’s founder, Adam Opel and will be fully revealed at the Paris Motor Show in September 2012.

Vauxhall has released teaser images of the car complete with a camouflage to disguise some of the styling prior to its official launch.

Vauxhall says the new Vauxhall Adam will be sportier and more muscular than other small city cars, which have been described as ‘toy’ cars by the manufacturer.

It also says the new Vauxhall Adam will be personalised in ‘more ways than any other car’. The car has been described as a ‘blank canvas, you give it the colours and personality you choose’.

The Adam name is a departure from traditional Vauxhall names, which tend to end in an ‘A’ as seen in the two most popular UK Vauxhall cars, the Vauxhall Corsa and the Vauxhall Astra.

The new Vauxhall Adam will measure just 3.7 metres in length and comes with three doors and four seats.

The compact city car will go up against the likes of the Fiat 500 and Kia Picanto in the lucrative small car market, where it will sit below the Vauxhall Corsa supermini in the Vauxhall range.

The new Vauxhall Adam is expected to be priced close to its rival superminis with a price of under £10,000 expected for the sporty small car.

Vauxhall has labelled the new Adam ‘colourful, muscular, fun and cool’ and revealed it decided against reviving the Vauxhall Allegra name, as reported by the press, because it was ‘dead’ and ‘boring’.

The new Vauxhall Adam will be revealed in September before the first models arrive in UK Vauxhall dealerships early in 2013.