This is because research shows European car buyers favours colours from the industry, with dark blacks and greys increasingly popular for car interiors.
Ford says gloss black in particular favourite with European car buyers for the exterior of the car as well as buyers associate their cars with the latest technology.
And in keeping with this theme Ford is planning an unprecedented level of technology in its new Ford Kuga, an SUV that Ford says will be more capable and spacious than the current Ford Kuga.
Technology includes Ford’s new SYNC system, which allows drivers to access satellite navigation, phone options and the sound system simply by asking the car.
It will also be capable of reading out text messages and can place a call to emergency services in the event of an accident.
Another new piece of technology is the Ford Kuga’s automatic tailgate that can be opened by kicking an area under bumper. This allows people to open the boot – which is extended by 82-litres – even with their hands full.
“Innovative technologies like the hands-free automatic tailgate clearly sets new Kuga apart from its competitors,” said Ford of Europe chairman and CEO Stephen Odell. “But more importantly they provide customers with everyday advantages.”
The new Ford Kuga also includes Ford’s new take on the ‘kinetic’ design language as a redesigned model compared to the one currently on sale in the UK.
New Ford Kuga prices have not been revealed but the car is expected to go on sale towards the end of the year in UK Ford dealerships.