Land Rover has revealed it will create another 1,000 jobs at its Halewood plant on Merseyside, bringing the number of people working there up to 4,500.
This is treble the number working there just three years ago and the success of the plant is down to two very important Land Rover cars.
The first, the Land Rover Freelander 2 SUV, is Land Rover’s most popular model in the UK. The rugged off-roader matches luxury with go-anywhere ability and encompasses everything Land Rover stands for.
Except for its emissions and fuel economy. Gone are the days of the gas-guzzling Land Rovers after the most recent introduction to the Freelander range was a 2.2-litre diesel offering the lowest running costs of any Freelander in history.
It even comes with a two-wheel drive option, helping to create an affordable off-roader with all the Land Rover premium feel and distinctive design intact.
However, the success of the Freelander has been dwarfed by that of the latest addition to the Land Rover line-up, the Range Rover Evoque.
We’ve explained what the ‘baby’ Range Rover is here and Range Rover Evoque prices can be seen here.
The third addition to the Range Rover sub-brand has been an unprecedented success for Land Rover. Built at Halewood, three- and five-door versions have proved immensely popular.
So much so, the Range Rover Evoque was actually sold out in the UK before it had even arrived at Land Rover dealerships.
With 32,000 built and sold in its first year worldwide, and 6,500 orders taken before launch, the Range Rover Evoque shows no sign of dipping in popularity.
Helped by a sub-£30,000 price tag, the Evoque is in high demand in the UK and dealerships are struggling to offer short waiting times for the car that has clocked up nearly 100 awards in just 12 months.
The Evoque range could even be extended once the new staff are in place after Range Rover revealed a convertible version of the luxury compact SUV at the Geneva Motor Show at the beginning of the month.
The convertible Evoque follows a long line of convertible Land Rover cars but would be the only convertible Range Rover on sale in the UK.
Details have not been confirmed but with staff working to meet demand and the popularity of the Evoque staying strong, a convertible version would make a lot of sense for Land Rover and can reasonably be expected to arrive in the not-too-distant future.