The Geneva Motor Show is the biggest of its kind in Europe and is home to some of the most exciting new car launches of the year.
But for every new Ford Kuga and Vauxhall Mokka revealed, there is a more off-the-wall concept car unveiled. Most are a design experiment, built to give designers a chance to show off just how far they can push the brand.
Others hint at future models, or even just technology or style that will appear on future models, while some showcase the latest in new engine technology.
While the likes of the new Ford B-Max and Mazda CX-5 will be arriving in Perrys dealerships later this year, below we take a look at some of the concept cars which have caught our attention – even if they may not make it onto UK roads in the near future.
Alternatively, if you want to see some of the more realistic new car launches at Geneva, take a look at our new car news section.
The Kia Track’ster may, annoyingly, continue Kia’s bizarre obsession with random punctuation but, name aside, it is an incredibly exciting car.
The Kia Soul MPV is a car for those who want a break from the norm but even as an SUV-styled compact people carrier it is simply a good quality, value-for-money family car with a fun, quirky styling twist.
Now Kia has added a 1.6-litre turbocharged engine developing over 200bhp, a lower, more aggressive stance, sports suspension and larger wheels to the Soul to create a unique hot hatch with head-turning style.
We love the Kia Track’ster and the sooner Kia announced a production version is on the way, the better.
Ford Focus Electric
Still suspicious of electric cars? The simply answer to this is to place electric technology into the best small family car on the road today.
The Ford Focus is the obvious choice for Ford’s first foray into the electric market and the new Ford Focus Electric concept previews and impressive eco-friendly car.
Not only does the Ford Focus Electric match the 100-mile range of its key rivals, it also halves the charge time from a charging station to between three- and four hours.
We can also expect the same award-winning driving dynamics associated with the standard petrol or diesel Ford Focus hatchback, the superb technology such as voice activation, parking assist and device connectivity and the high-class interior present in all new Ford cars.
Even those who are not convinced by the electric cars currently on the market will be tempted by the Ford Focus Electric – and they will only have to wait until 2013.
Amphibious Land Rover Discovery
Land Rover SUVs are known for their ability to traverse the most inhospitable terrain and cope with the most adverse weather conditions but seeing a new Land Rover Discovery powering along Lake Geneva was still a bit of a surprise.
Land Rover also revealed the new Range Rover Evoque Convertible concept, a new take on the small Range Rover Evoque launched last year.
However, the amphibious Discovery is not an example of the brand taking the term ‘niche’ to unprecedented levels.
Instead it is a model created in 1990 to celebrate Cowes Week and remains very much a one-off.