The Fiat 500 is not afraid to show off its style. A quick glance down the list of special editions over the past few years shows Fiat designers like to have a bit of fun with its retro-styled city car.
The Fiat 500 Pink may not appeal to everybody thanks to a garish luminous pink body colour but the likes of the fashion-inspired Fiat 500 by Diesel and Fiat 500 by Gucci elevated the three-door city run-around to the fashionista’s choice of small car.
Fiat has not stopped there however. An eye-catching Fiat 500 Zagato one-off, designed by the design house most readily associated with Aston Martin, was revealed last year.
This was followed by a Fiat 500 TwinAir edition, an ultra-low CO2 petrol version which has spawned its own trim level in the Fiat 500.
The Fiat 500 is fast becoming the Italian manufacturer’s plaything for its customisation team so it comes as no suprise to see a selection of new customised models revealed this week.
The first of them, the Fiat 500 America, is a little more than a design exercise. Fiat has made no secret of its decision to enter the US market after the brand acquired Chrysler.
The Fiat 500 America is the first push into the US market and it has even appeared in one of Jennifer Lopez’s music videos as the marketing gets underway.
Perhaps of more interest to UK buyers are the new ‘Fiat 500 Colour Therapy’ special editions, designed to revisit the colour combinations first made famous on the original 1950s Fiat 500.
As the new car retains the general shape of its predecessor, the pastel colours which made the car famous are sure to be a hit on the new model.
A final set of customised Fiat 500s have also been revealed in a selection of images from the brand. These are designed by Chinese artists and feature a string of striking body graphics inspired by the designer’s home country.
Labelled ‘First Edition’, the models feature typically intricate body graphics – but unfortunately for UK buyers there is no news yet on whether they will be made available as optional extras.
The Fiat 500 is already available with plenty of colour and customisation options to match its low running costs and premium levels of equipment.
The likes of the Citroen DS3 and even the new Peugeot 208 are playing catch up with a new range of premium small cars and today’s plethora of special editions show exactly why the Fiat 500 is still out in front of the pack.