However, on 18 April the small five-door hatchback will be test driven by managers of the UK’s business car fleets as the French manufacturer makes the case for the small car as a business option.
Peugeot’s main argument is sure to come in terms of running costs for UK fleets after announcing the supermini will come with a selection of engines offering sub-100g/km of CO2 emissions.
For normal customers, this would mean free road tax and exemption from the London congestion charge. For fleet drivers, it also has an impact on Benefit-in-Kind tax (often known as company car tax).
Ross Durkin, managing editor of organisers at Fleet World, whose EV & Low CO2 event will be the backdrop of the 208 launch, said: “We are delighted that Peugeot has chosen the EV & Low CO2 Fleet Show to launch its new 208 supermini to fleets.
“The new model has the bulk of its engines under the 99g/km limit and this will make it extremely efficient from a company car tax point of view.”
The new Peugeot 208 launch date for fleet and private customers is set for mid-June in the UK. Prices for the new Ford Fiesta rival will be announced closer to the launch date.
However, the engine range has been revealed. All diesel engines offered with the new Peugeot 208, ranging from the 1.4-litre 68bhp unit to the more powerful 1.6-litre 115bhp version are road tax-free.
The petrol engines range from a 1.0-litre delivering 99g/km of CO2 emissions to a 135g/km, 1.6-litre 156bhp unit.
Meanwhile, fuel economy is as high as 83.1mpg with the diesel engine and 65.7mpg for the smallest of the petrol engines.
For more information on the Peugeot 208, contact your nearest Peugeot UK dealership.