January has been a bit of a funny month for car sales as there has been a fair share of ups and downs for manufacturers across the board in terms of the comparison between 2012 January sales and 2011 January sales.
As manufacturers like Peugeot and Fiat saw increases of six per cent and 16 per cent respectively, there were other manufacturers that baffled with incredible percentage increases.
Some of these manufacturers where Kia and Land Rover (both up 38 per cent), and with this increase both manufacturers can be fairly confident that their new models are doing their job and selling well. These include Kia’s new Picanto and Rio, and Land Rover’s acclaimed Range Rover Evoque.
Chevrolet sales were also a surprising addition to the market uproar with a massive 120 per cent increase. This may be due to models like the Orlando and Cruze selling well as they fit in perfect with the current market and it’s affordable and cheap to run criteria. Chevrolet can also expect its new Aveo supermini to bump up sales for the February market.
Although Ford sales only saw a two per cent increase there is no doubt that Ford, the undeniable market leaders in January, is in control in terms of sales. In January alone Ford sold 20,061 vehicles and claimed 15 per cent of the overall market share.
This is mainly thanks to its Fiesta and Focus models, which as many know are Ford’s main flagship models. Out of the 20,061 sales that Ford made in January the Fiesta and Focus claimed 13,467 of them. Ford also saw sales for its Mondeo and C-max models improve.
When there is an increase in sales for multiple manufacturers there are always manufacturers that don’t do as well as they hoped. This refers to the likes of BMW (-28 per cent) and Mitsubishi (-27).
As many manufacturers are successfully selling a wider range of vehicles, not just small vehicles, a pattern is emerging that suggests these specific manufacturers are not just selling because of affordability, but also because of their appeal and desirability.