Peugeot Just Add Fuel advert: Making of

Peugeot’s Just Add Fuel campaign is without a doubt impressive to say the least. It compiles all of your motoring headache worries into one easy to manage package. But what about the new Just Add Fuel advert currently playing on UK television?


The advertisement for this new campaign is clever and very original. The advert comprises entirely of paper – yes you heard me right – and shows a car manoeuvring through miraculously emerging trees (that are actually spanners), appearing cones, bouncing boulders and swinging tax disks.

But where would you start when making an advert like this? The video below gives a bit more insight into the complex making of the advert.


This advert is a brief example of Peugeot’s dedication to raising awareness for the new Just Add Fuel campaign.

The advert ends by advertising a few of Peugeot’s most popular models in its range, making customers aware of some of the models available for the new campaign. These include the Peugeot 107,207 and super-efficient 3008.

Peugeot’s new Just Add Fuel campaign should give the French manufacturer a massive boost in terms of appeal and desirability with a package that is not only convenient, but also very affordable.

With the help of the new advertisement, Peugeot hope more and more people will become aware of the Just Add Fuel campaign, and enjoy themselves along the way.

Who would have thought that paper could be so much fun?