New Kia cars deliver huge leap in sales

Kia’s January sales in the UK have risen by 38.3 per cent compared to the same time last year, according to the latest Society of Motor Manufacturers and Traders (SMMT) figures.

The Korean manufacturer set benchmark by selling 4,282 models in January alone, and expects that 2012 will be ‘Kia’s best ever year in the UK’.

As overall sales went up retail sales saw a 33.6 per cent increase and fleet sales saw a 42.4 per cent increase, meaning models like the new Kia Rio and Kia Picanto are doing their job.

One of the reasons sales may have gone up is because the flagship models of Kia’s range are predominantly small cars, like the Rio, Picanto and Soul, and in the current market many buyers are looking for cheap to buy and run models.

According to the latest figures, small car sales made up a third of the market in terms of sales in 2012 to date.

However, Kia is optimistic that its larger models like the Sportage and the new 2012 Optima will sell well in the market, with the Optima set to challenge the acclaimed Vauxhall Insignia that sold 2,719 models in January alone.

Michael Cole, Managing Director, Kia Motors UK: “(the) All-new Picanto and all-new Rio have proved popular with customers since coming to us during the second-half of 2011 and Sportage is continuing to do very well with both retail and fleet customers alike.”

“With the recent launch of the Optima, we have brought all-new A-, B- and D-segment cars to the UK market in under eight months. With all-new cee’d, our C-segment family car, set to be unveiled at the forthcoming Geneva Motor Show we’re predicting that 2012 will be Kia’s best ever year in the UK.”

Kia vehicles are available from Perry’s Burnley, Preston and Rotherham dealership.