The word ‘truck’ in the US holds different connotations than in the UK and the Evoque, Land Rover’s baby Range Rover, was up against the likes of the BMW X3 in the prestigious title.
The award follows similar honours in Car of the Year award ceremonies from Auto Express, Top Gear and The Sun in the UK.
The compact luxury SUV, the smallest, lightest and most efficient Range Rover ever, was launched in the UK in 2011 and instantly sold out of its 2011 allocation.
Its popularity stems from the concept car-like design, choice of three luxurious interior options and starting price under £30,000, making it the cheapest Range Rover on sale in the UK.
It also comes three- and five-door options and with a choice of two- and four-wheel drive with the latter using Land Rover’s celebrated All-Terrain off-road system to ensure it boasts the traditional Land Rover ruggedness in testing conditions.
“We are honoured that the all-new Range Rover Evoque has been named the 2012 North American Truck of the Year, one of the most celebrated automotive awards in our industry,” said Andy Goss, President, Jaguar Land Rover North America.
The new Range Rover Evoque is one of the most successful new car launches in the UK in recent years and helped Land Rover record a huge leap in sales in 2011 of around 30 per cent.
Despite Land Rover’s reputation for off-roaders, the Evoque has been successful with a new type of buyer. They are designed as more of a city SUV and with the likes of Victoria Beckham on board as a guest designer, the car is aimed at younger buyers.
The Range Rover Evoque is on sale now in the UK from the Perrys Land Rover dealership in Huddersfield from around £28,000.