With CO2 emission awareness at a high some with new car models realising its importance with better emissions, car manufacturers have been raising awareness regarding the amount of energy needed to produce a car.
While CO2 emissions give an indication of a cars environmental impact on the road, emissions regarding the lifespan of a vehicle – during the production process – are often ignored.
These factors play an important role when deciding if a car is actually ‘green’ and Kia is mindful of this in its production process.
Before a Kia model is put into the design phase, it is subject to something called a Life Cycle Assessment (LCA) to minimise its impact on the environment.
In 2008, Kia launched a management initiative that put the environment at the forefront of its operations. It included things like developing economical vehicles, reducing waste in the production cycle, improving recycling technologies and introducing a new green marketing system.
With these environmental operations in place Kia has made a 41.1 per cent improvement in the amount of CO2 emissions used during production between 2004 and 2010.
With these figures Kia was awarded the ISO 14001 International Certificate of Environmental Management – an international award which recognises manufacturer’s efforts to reduce its environmental impact.
Kia’s environmental commitment is also reflected in the titles it has garnered in recent years with models like the Picanto, Rio and Optima, which have all triumphed in environmental awards, such as the Kia Rio winning best supermini title in What Car? Magazine’s Green Awards 2011.
Kia vehicles are available from Perry’s Burnley, Preston and Rotherham dealership.