Instead, Hywell Rigby will take £30,000 cash from Peugeot’s long-running competition based around its new Peugeot 3008 model.
He said: “The opportunity to win a space flight immediately captured my imagination so it is with massive regret I pass up this opportunity.
However, he added: “My wife means the world to me and the last thing I would want is to cause her worry. The cash prize will enable us to re-decorate our home, have a nice holiday and even buy a new car. These are all things that benefit both of us, but I’m afraid it’s a triumph of pragmatism over dreams.”
Hywell won the competition by successfully finding hidden Peugeot 3008 models in a panoramic map of London posted on the Peugeot website.
However, after being drawn out of 14,000 entrants to win a sub orbital space flight, he chose the alternative.
Peugeot introduced the competition earlier in the year to showcase its new Peugeot 3008 people carrier.
The five-seat Peugeot 3008 falls into the ‘crossover’ sector because of its SUV-like raised ground height, estate-like rear end and overall shape reminiscent of a standard people carrier.
The result is a practical car which looks sportier and more attractive than rival five-seat MPVs.
While the standard Peugeot 3008 comes with a selection of two petrol and three diesel engines. In 2012, this will be extended to include the world’s first diesel hybrid engine set up.
The diesel-electric setup delivers close to 70mpg of fuel economy – the same as the best-performing Ford Focus – and sub-100g/km of CO2 emissions. In real terms, this means free road tax and exemption from the London congestion charge.
The standard petrol Peugeot 3008 starts from under £16,000 in the UK. The Peugeot 3008 Hybrid4, the first ever car to use previously prohibitively expensive diesel-hybrid technology, will cost £27,000 in the UK when it arrives in Peugeot dealerships.